A Warm Welcome: A Renewed Commitment to Transformational Change in 2018

Dear Friends,

As we enter 2018 and focus on a new season of impact, I’m overcome by a sense of optimism for what’s ahead for our organization, our partners and the future of peer-to-peer fundraising.

I’m proud to lead a team that has raised nearly $1 billion for beneficiaries across five countries, delivering life-changing experiences for people across the globe. We believe that everyday people can make a difference in the lives of others, and our mission is simple in that CauseForce aims to deliver transformational fundraising to organizations who believe they can change the world.

Building on a strong 2017 for our partner beneficiaries, we look forward to a new year of innovation, data driven strategic planning and informed decision making, and the successful execution of three 10-year anniversary Ride to Conquer Cancer events, a series which has generated over $400 million in funding for cancer research and treatment.

Our values are the lens through which we see the world and a guide for our actions, priding ourselves on focusing on and working with passion, respect, humility, innovation, commitment, responsiveness and teamwork. We are dedicated change-makers who get to work every morning expressly to achieve our partner’s goals and in turn, very simply, save lives.

As the year advances, I look forward to sharing regular updates as we watch our partners shine on the P2P fundraising stage, onboard new partners and develop innovative tactics to continue leading our industry.  On behalf of our team in Los Angeles, our offices across Canada and in Australia, I wish you all a very successful 2018.


Alex Baxter

President and Chief Executive Officer

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